Connecting dots: Post calendar launhing strategies

Delayed season's greetings to all. Now for the news, I have successfully launched my calendar on 14th of this month. Though I was expecting to do some more stuffs, but it went according to plans so far. Firstly, I should thank to my entire crew and the Cafe Coffe day people for a hearty and generous cooperation. Without two people it would have never been possible, my fiance Sangita and Arpita Ganguly. It was hot summer afternoon, when we started off and inside the cozy & glass panned suave interior of the coffee shoppe my philosopher and guide in photography Mr. Subhasish Banerjee uncovered my first promotional calendar. Its the first big step of mine in the industry.

The entire set was displayed to the invitees and all of them were presented a complimentary copy of the calendar. I have got praised by many and also critiqued by some (which I look forward to most of the time). I also circulated the link through emails and soical networking sites' messaging systems to gain some public attention and popularise my work here. I know its tough to get a stance in here and as long as I dont have it, I am no one. People seems to like my work and also approaching me these days for hiring my services. The conclusions I drew from this is that it is more important to market what you do than to do some big hip things. Marketing and PR is what this industry is banking on and that is why this initiative has gained me some wee bit attetion. I am also sending a desktop version of digital calendar to all my current and prospective clients.

After I finished with the calendar, I started designing my marketing brochure for the designers, boutiques, stylists, model agencies and other professionals. I have given it a thought many times and couldnt find a better idea than getting a printed brochure. I couldnt mange much but tried to put the best in here and here it is. I made something like a package kinda thing. This would I think help my clients to choose according to their choices. The beauty of this package is, its flexible and something exclusive to each of my clients. Tailormade to suite their needs as well as the industry requirements. I have learnt something during the struggle here. People dont love honest effort, but they love a honesty when it is mixed with some spices and presented with some glitters. So here it goes, a spiced up me with all those works I have done so far.

I have gathered the entire data sheet for the people/organizations I should contact with this brochure. I couldnt care much and do it in some easier way by buying some data from the market. But I dont want work to fall in some wrong hands and then let them use it for some evil purposes. These days if you can pay something around 5-6k, then the data of entire nation's model's contacts will be in your hand. Then contact them Someone from Mumbai offered me something like that. I refused and enquired about how he got my contact. He said, its easy, google the list of photographers you have in India. Then go by statewise. Collect the data and then confirm their contacts just by calling them. This is one profitable business around the world now.

Now it is still in the process for now and I am not going to start the marketing all over again, till I circulate this entire lot to the people I selected. There are some projects in my mind and there, I want some more time to establish my name which will in turn help me get more response in those projects, be heard and have a stance on the plate.